For brands with a team, who need direction
Growth & Ranking Strategy
- Store and listing audit on Shopee, TikTok Shop and Lazada
- Keyword and title optimization for search rank
- Pricing, voucher and bundle strategy
- Monthly growth plan and review call
Shopee, TikTok Shop & Lazada growth agency · Thailand
Your marketplace buddy for the next mega sale.
We grow sales and search rankings for brands on Shopee, TikTok Shop and Lazada. Built by a former Key Account Manager from Lazada's Commercial team, who knows how the platforms rank, promote and reward sellers from the inside.
We work on ShopeeTikTok ShopLazada
Why Buddy Merce
Insider know-how, on your side of the table.
Most agencies learn the platforms from the outside. Our founder worked as a Key Account Manager in Lazada's Commercial team, running seller growth and campaigns for leading brands.
ALGORITHM
We know how ranking works
Search rank depends on conversion, sales velocity, ratings, and how well listings match what buyers type. We tune each of these on purpose.
CAMPAIGNS
We speak the platform's language
Campaign nominations, voucher mechanics, flash sale slots and co-funded promos. We know what the platform team wants to see from a seller.
COMMERCIAL
We care about profit, not only GMV
Every campaign is checked against margin, ad spend and stock, so a big sale day doesn't leave you with a big loss.
Services
Pick the level of help you need.
Start with strategy, add hands-on campaign work, or hand us the whole store. Every plan starts with a free audit of your shop.
For brands that want results on sale days
Campaign Management
- Everything in Growth & Ranking
- Mega sale planning for 9.9, 10.10, 11.11, 12.12 and payday sales
- Shopee Ads, TikTok Shop ads (GMV Max) and Lazada Sponsored Solutions management
- Affiliate and KOL / creator recruitment
- Weekly performance report
For brands that want to fully outsource
Full E-commerce Operations
- A dedicated team that runs your stores day to day
- Listings, content, stock sync and order issues
- Chat and customer service response
- Live-selling and short-video support on TikTok Shop
- One monthly bill, one point of contact
How we work
From first audit to your next record day.
A clear path, with numbers you can check at every step.
01
Audit
We review your stores, listings, ads, ratings and competitors, then show you where sales are leaking.
Week 1 · free02
Plan
A 90-day plan with targets, a campaign calendar and a budget you agree to before we start.
Week 203
Execute
We optimize listings, run ads and campaigns, and recruit creators, working alongside your team.
Ongoing04
Report
Plain-language reports on what moved, what it cost, and what we do next.
Weekly / monthlyWhat we measure
The numbers we answer for.
We report on the metrics that actually move marketplace revenue, not vanity likes.
GMV
Total sales value, by platform and by campaign
CVR
Conversion rate from product views to orders
ROAS
Sales returned for every baht spent on ads
Rank
Search position for your most important keywords
FAQ
Questions brands ask us.
Don't see yours? Send us a message and we'll reply within one business day.
Which platforms do you work on?
We focus on Shopee, TikTok Shop and Lazada in Thailand. Focusing on the three biggest marketplaces lets us go deep on how each one ranks and promotes sellers.
Do we have to sign a long contract?
No. We agree the length of each plan with you up front, and we'll recommend a minimum period only where results need time to build, such as search ranking.
We already have an in-house team. Can you still help?
Yes. Our Growth & Ranking plan is built for teams that run the store themselves and want expert direction and a campaign calendar to follow.
How soon will we see results?
Listing and pricing fixes often show up within weeks. Ranking and campaign gains build over one to three months, especially around mega sale days.
How much does it cost?
Pricing depends on your store size, number of SKUs and which plan you choose. We'll give you a clear quote after the free audit.
Free store audit
Let's find the sales you're missing.
Tell us about your brand and we'll review your Shopee, TikTok Shop or Lazada store for free. No obligation.